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Direct mail ideas6/30/2023 ![]() ![]() You can see that in my swipe file alone I collected 3 different versions of it! This is a FANTASTIC flyer that I have received over 10 times so far. Optionally they could also put an email opt-in that says "Get hidden listings not on the MLS yet" or something that will make people WANT to signup to an email newsletter. It provides juuusstt enough useful info to where someone might not immediately toss it in the trash.Ĭon's: I would like to see some sort of "Free consultation" or "Free listing" or any offer that gets them to call. I specifically like on the back there is an event list that can get stuck to the refrigerator! That's pretty cool because it actually provides the customer some valuable information. Pro's: They did a pretty great job on this flyer. It's a full page flyer on a thick-stock paper so it feels very high quality and sturdy. This is a pretty great flyer from Realty Austin. These are all real-life examples from the real world: Now OBVIOUSLY you want all that expensive mail to go in the A-Pile and get opened right? This is where some clever copywriting concepts (and a little guidance by your old copywriting pal Neville) comes in handy!īelow we're going to get into a bunch of great direct mail marketing examples taken from my personal swipe file. ![]() ![]() The " A-Pile / B-Pile Test" is something coined by Gary Halbert that says: Your mail should pass the A-Pile / B-Pile Test: So if we can make a very effective direct mailer, we can potentially bring in a lot of $$. This means people's email inboxes are very crowded now, but people's physical mailboxes are less crowded (::sniff sniff:: I smell an opportunity here) □ If it was 1982 and I check the mailbox in the morning, it would be FILLED to the brim with massive amounts of junk mail!īut now that level of junk mail has gone down because many marketers are flocking to email marketing or the internet instead. While the internet is an efficient way of marketing, direct marketing is an effective way of marketing (when done correctly).ĭirect Mail is one of the LEAST crowded inboxes: ![]() You get to "enter" the customers home: It's a direct line between you and the customers inside their house.You can get creative on your delivery: You can make "lumpy mail".Less people "spying" on your tactics: It's easier to fly below the radar with direct mail.You can send actual "stuff": Because it's physical mail you can send actual "stuff" and not just information.It can be insanely profitable: It's still pretty much the highest-converting form of marketing in history.Now just because something is more labor-intensive and more expensive doesn't mean you shouldn't do it: It's hard to track: You don't get analytics or instant feedback like on the internet.ĭespite these major drawbacks, there's many upsides to direct mail:.It's not editable: If you want to change one thing in your direct mail campaign it's very hard.It's expensive: It costs money to send each and every piece of mail.It's complex: Transporting, printing, and sending physical mail involves a lot of moving parts.There are some definite downsides to sending physical pieces of mail across the world: Send Piece of Mail -> They Order -> You Make Money. So kick back with your favorite beverage and your favorite note-taking device and read on!ĭirect Mail Marketing means you are sending a physical piece of mail to someone in the hopes they buy something from it (or take some action from it). This includes how to get people to keep your pieces of direct mail, get them to call or email, or how to take a specific action. So this article specifically focuses on how to get your direct mail to generate actual sales. But you and I are greedy little monkeys that aren't looking to "be clever".we're looking to make profit. Most of the direct mail articles online talk about "clever" marketing. Direct Mail Marketing Guide and Real-Life ExamplesĪlright my little friend, let's buckle up and learn about the relatively secret world of Direct Mail Marketing. ![]()
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